How to win before you begin when starting a business in Ecuador

This week I found myself helping an Ecuadorian friend start a business.

And boy did it ring clear to me something I’ve been thinking about for a long time.

In business, especially small business, you win before you begin.

It starts with the lease, man.  (And of course the location).

If the lease is reasonable, and the location good, you can be in business a long time.

And the product, I would ONLY start a business if your product is like throwing bloody meat in a pool of piranhas.  As soon as you offer it it’s gone.

You get the picture.

If not, I would focus on something else that does sell like that.

Trust me, in a new market with a new product you’ll know quickly.

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